Digital is everywhere. And yet more and more people are consciously turning to print again. The current Two Sides Trend Tracker 2025 clearly shows that print is not just there - print is valued. Especially when it comes to understanding, trust and learning.

65% of Europeans today prefer printed books. In 2021, the figure was 53%. The trend for magazines and catalogs is also clearly on the rise. And this is more than just a gut feeling - it's statistically proven.

Printing is preferred above all where information is important:
Package inserts, medical records, bank statements - in other words, things you'd rather read more about without having to scroll.

• 47 % want medical information on paper.
• 36% appreciate printed documents from the doctor.
• 27% remain with paper invoices.
  And a full 76% say: We want to decide for ourselves whether digital or printed. A clear statement.

What is also striking is that print plays a central role in education.
58% of respondents believe that pupils learn better with printed material. And almost one in two understand printed news better than online news. No wonder - print comes without pop-ups, without push messages, without distractions. But with structure, calm and real focus.

And then there is the issue of sustainability.
Printed media is often regarded as old-fashioned or resource-intensive - quite wrongly. Paper is recyclable, biodegradable and in many cases comes from sustainable forestry. The digital alternatives, on the other hand? They have a much larger ecological footprint, which is often forgotten.

Conclusion:
Whether in everyday life, in education or for sensitive information - print media offer orientation, depth and trust. And that is precisely why they are anything but outdated in 2025.

You can find the complete Trend Tracker Report 2025 here.