The folding carton industry is omnipresent in our everyday lives, even if we rarely consciously notice it. From organic yogurt in the supermarket to high-tech gadgets in shipping cartons—folding cartons package products hygienically, safely, and sustainably. Behind these inconspicuous packages lies an exciting industry full of technical innovations, creative solutions, and, above all, dedicated people. With its new campaign, "BETTER BOX UP!", the Fachverband Faltschachtel-Industrie e. V. (FFI) shows how diverse the career opportunities are here—and we at WE.LOVE.Find PRINT: It's worth taking a look.

Young talent wanted – and career changers welcome

The industry is facing a challenge: there is a shortage of skilled workers. This makes it all the more important to show young people, career changers, and experienced professionals how attractive working in the folding carton industry can be. "BETTER BOX UP!" does just that. Instead of dry job ads, the campaign focuses on personality and authenticity: the faces of the campaign—Anna, Kevin, Pratik, Jessy, Dariusz, and Marios—provide insights into their everyday working lives and show why their work is so exciting.

Career with prospects

There is more to the slogan "BETTER BOX UP!" than just a clever catchphrase. "Better" stands for better prospects: secure jobs, realistic opportunities for advancement, and diverse development opportunities. Whether as an apprenticer, skilled worker or career changerAnyone working in the folding carton industry can look forward to a future-proof career with excellent prospects. And that's in an industry that is socially relevant: folding cartons protect products, transport, and the environment in equal measure.

Modern, colorful, and approachable

The campaign itself is a real eye-catcher. With bold colors and tongue-in-cheek slogans such as "Be our Pappenheimer" or "Worry lines? You can forget them," "BETTER BOX UP!" shows that the industry is anything but boring. Both online and offline, the campaign captures the spirit of the times: social media posts, out-of-home motifs, and a modern landing page with the "Chatbox" chatbot make it easy for interested parties to ask questions and find suitable job offers.

WE.LOVE.PRINT focuses on inspiration

At WE.LOVE.At PRINT, we are really enthusiastic about initiatives like this that show how exciting the worlds of printing and packaging can be. BETTER BOX UP! is not just a recruitment project, but also a sign of how creative, forward-looking, and approachable the industry is. It is a real source of inspiration for anyone who is passionate about print, packaging, and design.

So if you're interested in taking a look behind the scenes and becoming part of an industry that combines innovation, sustainability, and creativity, you should check out the campaign.

More information at: betterboxup.com