Life means feeling. But how do feelings actually work? In a nutshell, it can be explained like this: When a sensory stimulus reaches the corresponding sensory organ, it is transmitted via electrical signals to the brain, where it is linked to our experiences and memories and interpreted. This interpretation then triggers a reaction - for example, the feeling of an emotion. The positive basic emotions, from which further, more complex emotions can emerge, include Joy, curiosity and surprise. In advertising psychology, it is these feelings in particular that should be aroused in potential customers - because: A good feeling creates loyalty, strengthens trust, promotes interest and willingness to buy. In this respect, arousing positive emotions in the target group is one of the main tasks of successful marketing strategies.

Print is still unbeatable when it comes to the possibility of emotionally charging a product, an advertising campaign or a brand. One of the reasons for this is multisensory Character of the printed matter, In other words, print products can act on several sensory levels at the same time. We can see, touch, smell, and yes, even taste and hear them. They are literally tangible for us and offer us a genuine, authentic experience.

The countless possibilities in the area of Print finishing makes print an emotional feast for the senses. Whether we are talking about a special feel, scented print thanks to a wide variety of scented coatings or visuals ranging from metallic to 3D effects - print today offers brands countless opportunities to develop advertising strategies and articles that can capture the brand identity and message down to the last detail and convey it through all the senses. The best prerequisites for reaching the target group along the entire Customer Journey to generate the desired emotions, and consequently attention and interest, trust, willingness to buy and brand loyalty.

With the so-called Hyper-individualization of print products is about gaining a deep understanding of the individual preferences, character patterns, needs and behaviors of potential customers. The insights gained are used to create highly personalized advertising, products, services and offers that the addressee will take to heart in the best possible way. In print marketing, the so-called Personalized printing is used, paired with the possibilities of the above-mentioned print finishing options.

Print makes hearts beat faster!