Print goes climate protection: The climate initiative of the print and media associations
In order for the print and media industry to remain an important economic player in the future, continuous development is also important in the area of sustainability. Because without more environmental protection, there is no future. It is almost as important to communicate the fact that such developments are taking place. After all, there would probably be far fewer negative preconceptions about the print industry if more people knew about it: Something is happening in the graphic arts industry when it comes to sustainability - and not just since yesterday.
One notable initiative in this context is the Climate initiative of the print and media associations. For more than 15 years, it has repeatedly set new standards for environmentally conscious action and offers companies a clear structure for reducing their CO₂ emissions. capture, to reduce and to compensate for this through targeted projects. At the same time, it is always important to ensure that sustainable developments do not stand in the way of the necessary economic efficiency. Let's take a closer look at the three stages of the initiative: