Mission Statement

WE.LOVE.PRINT is the driving force behind a new perception of print media in modern omnichannel communication. Our mission is to boldly and persuasively market the unrivaled strengths, diversity and relevance of print. We are passionately committed to the future of the graphic arts industry by positioning print as an innovative, sustainable and indispensable communication medium.

Through knowledge transfer, education and networking, we create a strong community that makes print visible, unites print lovers and inspires a new generation for the industry. Sustainability, education and securing skilled workers are at the heart of what we do. Together, we are shaping a future in which print combines tradition and innovation, develops its full impact and secures its place as an essential part of the media world.

Vision Statement

Our vision is a world in which print media are recognized as an indispensable part of communication that cannot be taken for granted. WE.LOVE.PRINT is recognized as the leading platform for knowledge, exchange and inspiration within the graphic arts industry. We set new standards in the perception of print, promote innovation and create awareness of the sustainable, emotional and sensual power of printed media.

By pooling at least 50% of the companies active in the industry and working closely with partners, sponsors and educational institutions, we ensure consistent, authentic and transparent communication. Our initiative stands for courage, creativity and cooperation - for a print industry that is constantly evolving, attracting young talent and remaining successful in the long term. WE.LOVE.PRINT brings the fascination of print to life and inspires people with the power of printed communication.