We believe in print. And we know that: Anyone who dismisses print as a dusty medium has not understood its power. That's why we are delighted that our co-initiator and FMP Managing Director Rüdiger Maaß has been featured in the current issue of HAPTICA® The event gives us the stage to talk about precisely that - about the relevance of print in the digital age, about opportunities, prejudices and the role of multi-sensory technology in modern marketing.

The interview is entitled "Print creates physical communication experience touchpoints" - and that's exactly the point: print is more than just information. It is touch. Impression. Experience. And these experiences create trust, brand loyalty and attention in a way that no other channel can.

In conversation, it becomes clear that the industry is facing major challenges. Rüdiger Maaß talks openly about the pain points - from the image problem and concerns about the next generation to the lack of uniform communication about the actual sustainability of print products. But he also says clearly: "This is precisely why our initiative is needed. Because the challenges can only be solved together. And: It's not about saving print - it's about developing it further.

We find the examples mentioned in the interview particularly impressive - for example, recent studies that show that printed information is received more sustainably than digital information. Or cases from the retail sector, where the omission of printed brochures has led to a massive slump in sales. The facts are there. Now it's time to make them visible. And for everyone - from communication professionals to the next generation of designers.

We would like to thank our media partner HAPTICA® Thank you very much for the opportunity to publish this interview in such a high-quality and opinionated environment. This is exactly the kind of format we need in order to discuss print in a differentiated way - and to highlight new perspectives.

The full interview with Rüdiger Maaß can be found in the current issue of HAPTICA®. The entire issue is available in the flip catalog:
Click here for the digital edition

And if you want to know what's next for this topic, we'll be devoting our next issue of WE.LOVE.PRINT magazine to the topic of sustainability. Because there is also a lot to be explained - factually, well-founded and together with the industry.